Sales Meeting November 18, 2008

Week of 11/10-11/17:

At the Mobile Association of Realtors November Luncheon:

Lisa Lambert was installed as a Director with the Alabama Board of Realtors.

Lisa was also recognized for the work she has done as Chairman of the Community Relations Committee.

Julie Martin was given the David D. Roberts Memorial Scholarship for Award for Exceptional Service to The Industry and Community.

Julie was also recognized for the work she has done as Chairman of the MLS Committee.

Have You Seen Our New Signs? They Look Great!!

Sales Report – November 18, 2008

New Listings
· 4500 Smith Road; West Fowl River Area, 4/2, 1700sqft, ¾ acre lot, fenced yard, home warranty and termite bond; $119,000 – Joe Winans
· 21782 Main Street, Elberta; 2/1, 966Sqft; $24,900 – Lee Martin
· 7775 Bellefield Dr; 3/2, 1120SqFt, eat-in kitchen, fenced yard; $70,000 – Lee Martin
Price Reduction
11046 Windsor Road; $139,000
Accepted Sales
10901 Douglas Road; C-21/Brandy Lutz
L 50 Lackawanna Ct; Dauphin Realty/Brandy Lutz
1275 Salco Road; Roberts Brothers/Becca Fields
Closings
9739 Pasadena Ave; Lee Martin/Keller Williams
3924 W Harmony Ridge Circle; Michelle Puckett/ReMax Partners

Lot 50 Lackawanna Ct; Dauphin Realty/Brandy Lutz

Upcoming Listings:

Julie Martin will be listing a house this week in the Old Dauphin Way District of midtown. 3/2 1288 s.f. with a detached garage/workshop in move-in condition $124,900

Upcoming Events

November 27 & 28 the office will be closed for Thanksgiving. (Agents - you still can work, there just won't be any office staff here!)

December 4th - Mobile Board Christmas Party - 5:00 until... at Five Rivers on the Causeway. Bring a Toy for Tot

December 11th - Port City Realty Christmas Party - 5:30 until...at the office. Bring a dish and a dirty Santa present.

Reminders:

• If you have phone duty then you need to be available to show property and make appointment. It's best to have a back up person to cover for you if you cannot do both.
• Please fill your closing worksheets out completely. This is the information used to put your transaction in the computer. If details are left off it may delay your check!
• Let me know by 11:00 Tuesday if your ad needs revisions in The Real Estate Book.
• Nan Gray Davis is asking for donations to fill Thanksgiving food baskets. This is the most families they have ever done.
• We will have an angel tree in the front lobby for needy child from Nan Gray Davis

Goals for the week:

Lisa - Get Christmas Cards, calendars and HUDs ready for mail.
Brandy - Thanksgiving Cards & HUDs realy for mail & sell listings
Becca - Work on pre-listing kits and Christmas cards. Work on FSBOs & expireds
Brandi - finish newsletter - Close something every Friday
Katie - Organize home office. Work on FSBOs & expireds
Julie - Be perky everyday!! List. List. List. Sell. Sell. Sell

Hands-on: Several agents created their own blogs.

Tips from NAR Conference

Powerpoint: Go to Microsoft Office online for great templates

Low Cost/No Cost Marketing:
Educate buyers on your website about advantages of your product and why they need your services.
Blogging: wordpress.com, realtownblogs.com, activerain.com – should blog once a week
Use flip videos to record client testimonials to put on blogs (put them in Windows movie maker, save as WMV file and them embed them in powerpoint.
Use handwritten notes to potential clients
Merge postcards to email. Can create postcards in Word (using template), use snipping tool to send postcard through email. Open new word document, paste and save postcard. Do mail merge through Outlook.
Can create electronic business cards in Outlook.
Put your monthly mailings on your appointment calendar in Outlook
Can watermark pages with pictures in Word
Websites:
Jott.com – gives you a phone number and you call and record your message, it transcribes the message and sends you an email.
Yousendit.com – will send large files through email
Google text search – text message 46645 and you can search for business listings.
Issuu.com – gives you an html for your brochure and you can embed it in website, so people can print it themselves.
Walkscore.com – gives you a walkable neighborhood score for an area
Meetways.com – plug in 2 addresses and it will tell you what is in the middle geographically.
Zipskinny.com – see US census data for any zip code

No Dead-End Deals: Send these things out to your clients once a week for eight weeks after closing, to help maintain the relationship (can make all of these in Windows):
Week one: Change of address postcards
Week two: change of address labels
Week three: note cards with picture of their home on them
Week four: Home Inventory
Week five: Homeowner’s Tax Worksheet
Week six: mortgage accelerator
Week seven: calendar with your name and picture of their new house
Week eight: recommended contractors
Getting Past No:
Never negotiate from a position of weakness. The one with the power is the one with more options. Realtors have more options than sellers when it comes to listings, because of the marketing advantages and resources that they have. “Great marketing is the promotion of a product or service in such a way as to make the selling of that product or service unnecessary or obsolete.” By the time you get to the seller’s door for a listing appointment, the sale should already be made, because of the job you have done to market yourself to the public. Realtors should have a lot of information to share with sellers. It helps them to trust you.
Books: Getting to Yes
Getting Past No